The framework for this book is more about search technologies and uses Google as the primary case example for how internet searching has evolved over time. As a libarian, my career is all about organizing, locating and retreiving information and I do think Google has such ambitious goals in this area. Of course, many other search companies do as well and I do keep up with what other major players (i.e. Yahoo) are doing too. But I particularly enjoyed this book because I learned quite a bit about the history of Google and other companies and how they developed their current business model. A great read.